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SHIMANO - Protect Our Playground


Protect Our Playground

Illustration for campaign branding animation

Let your old shoes give new life

We love the places we ride. We want to protect those favorite places. Shimano tries to get better and be smarter with every step taken. That's why Shimano has joined forces with FastFeetGrinded, a Dutch company that has developed a new way to sustainably grind old shoes and effectively separate the different materials so that they can be reused. They get a second life in sports floors, picnic tables or things you find in a store such as clothes hangers and shoe shelves.

Client: Shimano
Commissioned by:
Studio YK

Animation: Remy Berden
Script: Yorit Kluitman, Studio YK
Sounddesign: Pim Bleeker

– Adobe Illustrator